Our Views on Black Friday

Can You Trust Black Friday Deals?

We have all seen those eye-catching Black Friday offers claiming 20%, 40%, 60% or even bigger discounts, but are these deals truly as good as they appear? Everyone enjoys finding a bargain, especially in the lead-up to Christmas. While there are genuine offers out there, it is important to shop wisely.

Here are my top tips for navigating Black Friday and other sales events:

  • Only buy items you truly need or want; don’t let price alone guide your decision.
  • Be cautious of products introduced just for Black Friday. Ask yourself whether your favourite retailer sold them before or if you’ve even heard of the brand.
  • Consider if slow-moving or unpopular products may be discounted simply to clear out stock. Check consumer reviews or advice from trusted bloggers before buying.
  • Be aware that some cynical retailers may temporarily raise prices before offering significant discounts, making the “original” price seem higher than it truly was. Question if the product was ever really worth that initial price.
  • Watch out for retailers who advertise deep discounts just to bring you to their website, only to have no stock of the advertised products.

For further reading, I like this article in the Guardian: Big Savings or Big Regrets? How to shop smartly this Black Friday

Our Approach at Magic by Post

At Magic by Post, we are committed to offering the best possible prices year-round on magic products that we personally test and that our customers love. No gimmicks and no sleight of hand. We do not rely on drop shipping; every item on our website is physically stocked at our magic shop in Bristol.

Responsible Discounting

We have chosen not to purchase magic tricks solely for special Black Friday promotions. This ensures we can genuinely stand behind every product we sell.

Our goal is for you to buy or gift magic based on our recommendations, not just because of a discounted price. While the run-up to Christmas is our busiest season, we may sometimes offer incentives, such as including a free magic trick for early orders. This helps us manage peak demand and ensures our customers receive great value.

We do offer discounts, but only when we can obtain the magic at a lower cost, when a product is discontinued, or when we need to clear stock for new items. Our transparent and ethical approach has earned us a loyal customer base that has kept us in business for over fifty years.

Andrew

Magic by Post

Bristol, England.